If you don’t want to pay someone else to manage your AdWords campaigns for you, another option is to get yourself or a small group of your staff trained in how to setup and manage an AdWords account effectively so as it delivers the maximum level of online sales or enquiries for the lowest possible cost.

At Divadani, that’s just the type of training that we love to help with.

Last week we delivered what we’re rather grandly referring to as our first overseas training course, when I traveled to the Isle of Man to train staff from the Sefton Group on how to use Google AdWords.

The Sefton Group has three hotels on the Isle of Man. The two day training course took place at the Palace Hotel (formerly the Isle of Man Hilton) which has its own casino, health club and even a cinema. There’s also the 4 star Sefton Hotel which has a fantastic (I know because I tried it!) fine dining restaurant, and an airport hotel called the Sefton Express.

During the first day of their AdWords training course, the five delegates (who had varying levels of experience of using AdWords in the past) learnt all the basics of AdWords such as how to choose the right keywords for a successful AdWords campaign, how to write attention grabbing ads, how to structure an AdWords account, and how to improve Quality Score.

On the second day, we covered some of the more advanced techniques that can be used to improve an AdWords account, such as ad extensions, sitelinks, and remarketing. We also covered the importance of having a website that will convert as many visitors as possible into customers. After all, what’s the point in paying to drive traffic to your website if people are going to get confused by it and leave straightaway? That’s like pouring water into a bucket that’s full of holes.

The course was very practical and hands-on and (as you can see in the photo above) the group spent plenty of time working on their AdWords account to identify problems and make the necessary changes to improve the return on investment from AdWords.

And most importantly, as you can see from this video, the delegates all learnt a lot and enjoyed themselves in the process.

 

 

Got a question about how AdWords training could benefit your business? Give us a call on 0845 890 5323 or leave us a comment below.