Archive for the ‘Fusion’ Category

Yesterday evening I had a great time at the second Brentwood Tweetup, where I was asked to give a short talk on the power of Twitter and how this had led to us writing Fusion.

As part of my presentation, I shared eight tips on how to harness the power of Twitter:

There were over 30 people at the tweetup: some who I’d met before, some who I knew only from Twitter, and some who I was meeting for the first time. It was really good to put faces to some of the @names I’ve been following for the past couple of years and fantastic to see social media being used to bring members of the local community together.

Even those who couldn’t make it, like @MrsJaneMiles and @LDKatz71, were not left out, thanks to the live tweet stream that was showing on their tweets on the big screen throughout the second half of the evening.

A big thank you and well done to the organisers: @nevwilson, @laurie_edmonds, and @scotthornsby10!

 

 

Well, it’s finally here. ‘Fusion’ by David Taylor & David Miles was published today!

This marks the culmination of several months of concerted effort by the two authors – a surprising amount of which ended up taking place after the final manuscript had been submitted to the publishers. It’s amazing how much work is involved in getting a cover designed, doing all the proof-reading, getting the layout right, and deciding what to put on the back cover of the book and who to dedicate it to.

But with help from the excellent Neil Coe at Carta Design, and Mindy and Emma at Ecademy Press, we have finally got there.

We are now eagerly awaiting our first delivery of the books so as we can start selling them to all the people who have already said they want a signed copy as soon as it becomes available. Hopefully those will be with us at some point next week.

Meanwhile, you can order the book from Amazon if that is easier for you. At the moment they are quoting 1-3 week delivery times but we’re told that this often happens on the day of publication and that if you order now it is likely that you’ll only have to wait a few days before the book is sent to you. Within a couple of days the Amazon page should be showing “in stock” like it does for most other books.

If you’ve read the book and enjoyed it, then it would be really helpful if you could please leave a review on Amazon for us.

Finally, we hope to have our dedicated Fusion website up and running within the next week. That will have it’s own blog so you can keep up to date with what the authors are doing and what people are saying about the book. And of course there’ll be a facility to order the book online (as well as buy the ebook version once it is available).

 

For the past few months, David Miles from Divadani has been hard at work writing a book in conjunction with David Taylor of 2010media.

The book is called ‘Fusion: the new way of marketing’ and it’s all about how businesses can market themselves and communicate with their customers in the new social media age using a combination of websites, search engine marketing, and social networks.

Earlier this week, the final manuscript went to the publishers and the past few days have been spent deciding on the format of the book and working up some ideas for the cover design.

So what’s in the book?

‘Fusion’ is about effective business communications in the social media age and covers:

• Why you should do business online
• The background to the modern media landscape
• Use of websites and social media
• Establishing your brand online
• Networking face-to-face and online
• Creating a social media culture
• Protecting and managing your brand online
• Using AdWords – the modern face of advertising – to drive traffic

Who’s it for?

The book is aimed at any kind of business or other organisation that wants to communicate with as wide an audience as possible and wants to market itself efficiently and cost effectively.

How will it help?

The development of modern websites, the appearance of social networking sites, and the emergence of pay-per-click as the modern face of advertising, have completely revolutionised the way we all communicate with the world around us.

Fusion will help you understand this new world order, explain why the old rules of marketing and PR are being broken, and present you with innovative and cost effective ways to reach your customers and improve the profitability of your business.

When and how will it be available?

We hope that ‘Fusion’ will be published sometime in late June. It will be available as a standard paperback book from Amazon and traditional bookshops, and there will also be an eBook version so you can read it on your Kindle, iPad, or other eBook reader.

Where can I find out more?

The authors have set up both a Twitter account and a Facebook page to keep people informed about progress of the book and to share snippets from it in the run up to publication. Please do use the links above to follow us or ‘like’ us on your favourite social network.

Also, the authors currently run regular training seminars that cover some of the topics from the book. More details are available at the Business Training Made Simple website.