Archive for the ‘Testimonials’ Category

Last week we ran a full day practical Twitter training course at Business Training Made Simple. This was a hands-on course led by David Miles and aimed at Twitter novices who had either never used Twitter before or who had created an account but then done nothing much with it.

The delegates were encouraged to bring their laptops with them so as we could make sure they left at the end of the day with their Twitter accounts correctly set up. It also meant that during the day they could do practical exercises such as sending tweets,  finding people to follow, learning how to use Twitter search, and getting to grips with third party Twitter tools such as Tweetdeck, Bufferapp, and Hootsuite.

As well as dealing with the basics of how to use Twitter, the course also covered some aspects of Twitter strategy – what to tweet, when to tweet, what not to tweet, etc.

The following day, Michelle Carvill built on this with a day long course at BTMS about how to develop a good Twitter strategy and how to use Twitter effectively to raise the profile of your business and gain new customers. For delegates who wanted to do both courses back to back, there was a special discounted package price available.

This was the first time we’d run these two courses at BTMS and we were delighted with the feedback we received. For example, one delegate from the practical course wrote:

“I came away from the course with a much greater understanding of social media; a fascinating experience which was enhanced by David’s excellent presentational and interpersonal skills.”

Having proved that we have got a course that works and that people find informative, fun, and good value for money, we’re looking forward to announcing some 2012 dates for this course very soon.

If you would like to be told once these dates are published, just leave us a comment below.

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We had a full house for our AdWords training course at Business Training Made Simple last week, with a mix of AdWords newbies and more experienced AdWords users attending to learn how to improve their return on investment from Google AdWords.

It was great to see some familiar faces in the room, such as Alice from Coco Fashion, Jonathan from Wild Stoves, Andrew from Midas Corporate Consulting and Adele from Naked Divorce. And it was particularly nice to finally meet our client Jo Parker who has been getting great results from the AdWords campaign that we set up for her last year.

Throughout the day we covered everything from what AdWords is all about, through to how to select the right keywords, how to write better ads, what Quality Score is and why it is so important, and how to structure an AdWords account.

We also found time to cover some more advanced topics like Ad Extensions and Remarketing, and we had some fun critiquing each others websites as part of a discussion about landing page optimisation.

We’re running this course again on 10 August and there are still a few places left if you want to book a place. If you’re not sure whether you’ll find it beneficial, just check out this video testimonial from one of the people who attended last week’s course.

 

 

If you don’t want to pay someone else to manage your AdWords campaigns for you, another option is to get yourself or a small group of your staff trained in how to setup and manage an AdWords account effectively so as it delivers the maximum level of online sales or enquiries for the lowest possible cost.

At Divadani, that’s just the type of training that we love to help with.

Last week we delivered what we’re rather grandly referring to as our first overseas training course, when I traveled to the Isle of Man to train staff from the Sefton Group on how to use Google AdWords.

The Sefton Group has three hotels on the Isle of Man. The two day training course took place at the Palace Hotel (formerly the Isle of Man Hilton) which has its own casino, health club and even a cinema. There’s also the 4 star Sefton Hotel which has a fantastic (I know because I tried it!) fine dining restaurant, and an airport hotel called the Sefton Express.

During the first day of their AdWords training course, the five delegates (who had varying levels of experience of using AdWords in the past) learnt all the basics of AdWords such as how to choose the right keywords for a successful AdWords campaign, how to write attention grabbing ads, how to structure an AdWords account, and how to improve Quality Score.

On the second day, we covered some of the more advanced techniques that can be used to improve an AdWords account, such as ad extensions, sitelinks, and remarketing. We also covered the importance of having a website that will convert as many visitors as possible into customers. After all, what’s the point in paying to drive traffic to your website if people are going to get confused by it and leave straightaway? That’s like pouring water into a bucket that’s full of holes.

The course was very practical and hands-on and (as you can see in the photo above) the group spent plenty of time working on their AdWords account to identify problems and make the necessary changes to improve the return on investment from AdWords.

And most importantly, as you can see from this video, the delegates all learnt a lot and enjoyed themselves in the process.

 

 

Got a question about how AdWords training could benefit your business? Give us a call on 0845 890 5323 or leave us a comment below.

 

Joanna Parker thought Adwords would be a waste of time until she spoke to Divadani

For many small business owners, the prospect of paying for digital-based marketing and advertising can be, well, daunting. Now that the whole world is online, however, it is more important than ever to boost online presence, which is where Divadani can help.

Joanna Parker, running a professional catering service from Gloucestershire, is an excellent example of just how much the services of Divadani can help boost the online presence of small, medium and large businesses. Like many, Joanna Parker believed that new business would automatically boost once a website was set up, but as she found out, this doesn’t always happen: ‘…I had a website for my catering business that looked very nice but generated me hardly any enquiries because no-one ever found it on Google’.

After getting in touch with Divadani, Joanna Parker agreed to set up a Google AdWords campaign to help boost visitor numbers to the website. This campaign made it so that whenever someone searches for catering in the areas the company covers, Joanna Parker’s website appears on the search results page.

Joanna Parker was delighted to see enquiries rise 300% in a matter of a couple of months, with this new business reflected in the quotes this campaign has generated: ‘…I have given quotes for around £27,000 of new business and have had £2,200 of confirmed orders – all as a result of the AdWords campaign that Divadani set up for me.’ The Google AdWords campaign cost £470, but Joanna Parker has already seen £2,200 of new orders which, in Joanna Parker’s own words, is a total return investment of 468%!

If you think Adwords is a waste of time and money and want to be proved wrong, with similar results to Joanna, get in touch now!

Divadani are internet marketing specialists, offering a wide range of digital marketing solutions to suit each individual client. As well as Google AdWords campaigns, Divadani can help set up other solutions to boost online presence, from creating an all-new website to providing Search Engine Optimised text for an existing website. With experts ready to help, do as Joanna Parker did and waste no more time in boosting your business.

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photo credit: Dave Dugdale