Posts Tagged ‘Budget’

This is one of the main reasons people give us when we ask them why they’re not using Google Adwords, and in many cases they’ve not even given it a go!

It is true to say that if you read all the negative things said about pay per click advertising, then the fact that it can be expensive rates as the number one complaint, especially if you’re in a competitive industry.

But it doesn’t have to be!

Managed well, an Adwords campaign can achieve what you want or need, on the budget you have. And that’s the great thing – as long as you do your research beforehand and choose the right keyphrases and targets, Adwords can perform on pretty much any budget.

Of course, the bigger the budget the greater the results, but don’t let that put you off. Well written ads and great landing pages, combined with some proper keyphrase research and an analysis of your market can result in some quick wins for those of us with the smallest budgets.

Choose keyphrases that are more targeted and focused, rather than generic, and make sure your landing pages are optimised properly, and before you know it you could be doubling, tripling, or quadrupling your investment!

Not sure how much you should be putting into an Adwords campaign? Drop us a line and we’ll be happy to advise!

==

photo credit: Dottie Mae