Posts Tagged ‘domain names’
Why having a domain name is no longer enough
It used to be so easy. You wanted to launch a new product? OK, find a name, make sure the domain name is available and off you go, build your website. Then all you had to worry about was getting people to it, but the hard job of getting it set up was over and done with in a matter of minutes.
Not so any more.
Not only do you now have to contend with the fact that most domain name combinations have been snapped up, which means you’re relegated to using made up combinations of words to name your new product service or business, but you have to consider so much more than the domain name when naming your company.
Is the Twitter handle available?
What about Stumbleupon, Foursquare, Facebook, various business forums and more?
There’s no point being known as FabEntrepreneur.com if someone else has fabentrepreneur as a Twitter name. And if searching on Google for your preferred company name shows someone else in the social media spehere with the same (or similar) name, and a high profile, you may as well give up before you start!
Before the internet finding a company name was often a case of just making sure no-one locally had the same name, or searching Companies House to make sure there wasn’t another Limited company with your name. These days you have to consider the whole world, not just your town, and in doing so you have to consider how confusing it would be for your potential clients if they came across someone with a similar name to yours.
You may be thinking: “But we’re not going to use Twitter, Facebook or any of those other Social ways of doing business”. Well, that may be so, but you really should be reserving your names just in case you change your mind. Otherwise you could find your customers going to ‘fanentrepreneur’ while you’re stuck with ‘fabentrepreneuruk123′ and being ignored.
Have YOU reserved all of your Social Media names and handles?
Use the following tools to find out where you’re missing out:
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photo credit: Horia Varlan
