Posts Tagged ‘facebook’
‘Fusion’ – A New Book for the New Social Media Age
For the past few months, David Miles from Divadani has been hard at work writing a book in conjunction with David Taylor of 2010media.
The book is called ‘Fusion: the new way of marketing’ and it’s all about how businesses can market themselves and communicate with their customers in the new social media age using a combination of websites, search engine marketing, and social networks.
Earlier this week, the final manuscript went to the publishers and the past few days have been spent deciding on the format of the book and working up some ideas for the cover design.
So what’s in the book?
‘Fusion’ is about effective business communications in the social media age and covers:
- Why you should do business online
- The background to the modern media landscape
- Use of websites and social media
- Establishing your brand online
- Networking face-to-face and online
- Creating a social media culture
- Protecting and managing your brand online
- Using AdWords – the modern face of advertising – to drive traffic
Who’s it for?
The book is aimed at any kind of business or other organisation that wants to communicate with as wide an audience as possible and wants to market itself efficiently and cost effectively.
How will it help?
The development of modern websites, the appearance of social networking sites, and the emergence of pay-per-click as the modern face of advertising, have completely revolutionised the way we all communicate with the world around us.
Fusion will help you understand this new world order, explain why the old rules of marketing and PR are being broken, and present you with innovative and cost effective ways to reach your customers and improve the profitability of your business.
When and how will it be available?
We hope that ‘Fusion’ will be published sometime in late June. It will be available as a standard paperback book from Amazon and traditional bookshops, and there will also be an eBook version so you can read it on your Kindle, iPad, or other eBook reader.
Where can I find out more?
The authors have set up both a Twitter account and a Facebook page to keep people informed about progress of the book and to share snippets from it in the run up to publication. Please do use the links above to follow us or ‘like’ us on your favourite social network.
Also, the authors currently run regular training seminars that cover some of the topics from the book. More details are available at the Business Training Made Simple website.
Why having a domain name is no longer enough
It used to be so easy. You wanted to launch a new product? OK, find a name, make sure the domain name is available and off you go, build your website. Then all you had to worry about was getting people to it, but the hard job of getting it set up was over and done with in a matter of minutes.
Not so any more.
Not only do you now have to contend with the fact that most domain name combinations have been snapped up, which means you’re relegated to using made up combinations of words to name your new product service or business, but you have to consider so much more than the domain name when naming your company.
Is the Twitter handle available?
What about Stumbleupon, Foursquare, Facebook, various business forums and more?
There’s no point being known as FabEntrepreneur.com if someone else has fabentrepreneur as a Twitter name. And if searching on Google for your preferred company name shows someone else in the social media spehere with the same (or similar) name, and a high profile, you may as well give up before you start!
Before the internet finding a company name was often a case of just making sure no-one locally had the same name, or searching Companies House to make sure there wasn’t another Limited company with your name. These days you have to consider the whole world, not just your town, and in doing so you have to consider how confusing it would be for your potential clients if they came across someone with a similar name to yours.
You may be thinking: “But we’re not going to use Twitter, Facebook or any of those other Social ways of doing business”. Well, that may be so, but you really should be reserving your names just in case you change your mind. Otherwise you could find your customers going to ‘fanentrepreneur’ while you’re stuck with ‘fabentrepreneuruk123′ and being ignored.
Have YOU reserved all of your Social Media names and handles?
Use the following tools to find out where you’re missing out:
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photo credit: Horia Varlan
