Posts Tagged ‘free tips’

It’s a question we’re asked a lot, and we’re delighted to be able to help our clients to save money and spend less on Adwords while achieving the same or better results. It’s a win win situation all round!

Here are 3 ways you can save money on Adwords without affecting your results.

1) Use negative keywords

Many people don’t realise that their ads are showing up for all sorts of searches that aren’t even related to their products or services.

For example, a dog training company may be bidding on the phrase ‘dog training’ but may also be showing up for ‘free dog training’, ‘dog training tips’, ‘dog training devices’ etc – none of which are going to help them gain clients for their local dog training classes. By ensuring that the words ‘free’, ‘tips’ and any other unrelated words are shown as negative keywords, their ads won’t show for unrelated keyphrases, thus reducing unwanted clicks.

2) Switch off the content network

The default status of an Adwords ad is to be shown not only in searches, but also across the Content Network (sites that use Google ads) as well. While in theory this means that your ad will be shown on related sites, content network traffic is renowned for low conversions, and in most cases you can save money with no negative effect on clickthroughs or conversions by simply switching it off.

3) Increase your Quality Score

Google assigns a Quality Score to your landing pages – the lower your score, the higher cost per click you will pay. By optimising and making the most of your landing pages to increase your Quality Score, you can lower your cost per click and increase your position, all without costing extra money!

These are just 3 of the ways in which we help clients to make the most of their Adwords spend – if you would like a free no obligation Adwords appraisal why not drop us a line on Twitter – @divadaniltd ?

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photo credit: Kinologik