Posts Tagged ‘Google Analytics’

In partnership with Business Training Made Simple we launched another brand new online marketing training course last week in the form of a one day workshop on using Google Analytics to increase profits from your website.

The trainer for the day was David Miles from Divadani, ably assisted by Matthew Williams from The Made Simple Group.

We had a good mix of delegates, some of whom were attending a BTMS course for the first time and others who has previously attended one of the other courses on Google AdWords or social media.

A huge amount of material was covered on the day, including:

• why every website owner should be using Analytics
• how to interpret the vast amount of data available in Analytics
• how Analytics and AdWords work together to make a winning team
• how to make your website less like a trampoline and more like fly paper
• ways to reduce abandonment (that’s what the video below is about)
• setting website goals and measuring KPIs
• working with funnels (including multi-channel ones)
• the five ways to increase the profits from your website

We kept the course very lively and interactive and all the delegates got the chance to have aspects of their websites or their Analytics accounts analysed throughout the day.

Everyone gave the course a score of 9/10 or 10/10 with one person commenting afterwards on LinkedIn that:

“David ran a fantastic course on Google analytics which I attended – this man knows what he is talking about – a prince in a sea of charlatans and snake oil salesmen. Listen and learn!”

The great feedback we received means we’re going to be running this course again early in the New Year and making it a regular feature on the BTMS schedule of online marketing workshops.

If you want to find out more or book onto the course, visit the BTMS website.

 

A new set of dates has been announced for our Doing Business Online course.

If you want to learn more about website design, social media, Google AdWords, SEO, Google Analytics, and eCommerce, then this course is for you.

In one day we will cover all the above subjects. We’ll provide you with feedback on your website and make sure you leave at the end of the day with a clear action plan of steps you can take to improve your online presence and boost your profits from the web.

Here’s what previous delegates have said about the course:

“Exceeded my expectations without question. A really excellent overview of this whole complex area.”

“Today has opened my eyes and given me a foresight into how… business will be marketed in the future. I had a feeling of being in an early innovator position – very exciting… Simple yet illuminating. Excellent value for money!”

“Fantastic course – can’t wait for the next one. Thoroughly enjoyable and informative day. Great value for money.”

The next course is on 2 June in London and if you book now it will only cost £79.99 + VAT with the early bird discount.

More info on Divadani’s training services can be found on our training page.