Posts Tagged ‘online marketing’
Are You Wasting AdWords Money Sending People to the Wrong Department?
Imagine you’ve walked into a department store and said to a member of staff near the door that you want to buy a duvet cover. Instead of giving you directions to the second floor where the bedding department is, they send you off to the fourth floor where the electrical goods are. That would be quite irritating and would reduce the chances of you buying the bed linen that you came into the shop for.
Image via Wikipedia
And what has this got to do with AdWords?
Well, if you are sending potential customers to your website you need to make life as easy as possible for them. You need to help them find what they’re looking for as quickly as possible. You certainly don’t want to end up annoying them by sending them to the wrong “department” on your site.
In other words, once you have convinced someone to click on your AdWords ad, you have to make sure you send them to the most appropriate landing page on your website. That way, they’ll immediately find what they are looking for and that increases the chances that they will buy from you or contact you instead of clicking the dreaded Back button and going to one of your competitors instead.
Most of the time, sending people to the correct landing page is not hard to do. The potential customer has usually given you a very good idea of what they are looking for by virtue of the search phrase they entered into Google in the first place. So all you then need to do is set the destination URL for your AdWords ad so as it sends people to the most relevant page of your website based on what they searched for on Google.
Doing this will mean you get more sales or enquiries and will also reduce your costs because the relevance of your landing page is one of the things that helps increase your AdWords Quality Score.
Related articles
- Google Quality Score Update (epiphanysolutions.co.uk)
Getting Rid of Guesswork with Google Analytics
In partnership with Business Training Made Simple we launched another brand new online marketing training course last week in the form of a one day workshop on using Google Analytics to increase profits from your website.
The trainer for the day was David Miles from Divadani, ably assisted by Matthew Williams from The Made Simple Group.
We had a good mix of delegates, some of whom were attending a BTMS course for the first time and others who has previously attended one of the other courses on Google AdWords or social media.
A huge amount of material was covered on the day, including:
- why every website owner should be using Analytics
- how to interpret the vast amount of data available in Analytics
- how Analytics and AdWords work together to make a winning team
- how to make your website less like a trampoline and more like fly paper
- ways to reduce abandonment (that’s what the video below is about)
- setting website goals and measuring KPIs
- working with funnels (including multi-channel ones)
- the five ways to increase the profits from your website
We kept the course very lively and interactive and all the delegates got the chance to have aspects of their websites or their Analytics accounts analysed throughout the day.
Everyone gave the course a score of 9/10 or 10/10 with one person commenting afterwards on LinkedIn that:
“David ran a fantastic course on Google analytics which I attended – this man knows what he is talking about – a prince in a sea of charlatans and snake oil salesmen. Listen and learn!”
The great feedback we received means we’re going to be running this course again early in the New Year and making it a regular feature on the BTMS schedule of online marketing workshops.
If you want to find out more or book onto the course, visit the BTMS website.
Websites: the good, the bad, and the ugly
Image via Wikipedia
There’s only a couple of days left to qualify for the early bird discount on the next course that we’re running.
The course is all about how to improve your website so as it brings you more enquiries, more sales, and more profits.
Delivered by David Miles from Divadani and Anuschka Fritz from Moustique Design, this one day course will teach you:
- How to decide what approach to take with the website
- How to attract your target audience
- The seven things you must consider when designing a website
- How to write killer copy that will increase enquiries from your website
- How to put together an effective brief for a web designer
- What to consider when selecting a web designer and how to avoid getting ripped off
- What functionality you will need to enhance your business website
- Ten ways to market the website once it is complete.
This is an interactive course, and if you already have a website you’ll get the chance to have it assessed and critiqued. You’ll leave with a clear action plan of simple steps you can take to ensure your new or existing website gets results.
The course is taking place on 21 June in Central London and costs only £79.99 + VAT – and that includes lunch and other refreshments throughout the day.
Find out more about the course and book online today for your early bird discount.
Related articles
- Best Practices To Always Remember With Website Design (ronmedlin.com)
How to do more business online
A new set of dates has been announced for our Doing Business Online course.
If you want to learn more about website design, social media, Google AdWords, SEO, Google Analytics, and eCommerce, then this course is for you.
In one day we will cover all the above subjects. We’ll provide you with feedback on your website and make sure you leave at the end of the day with a clear action plan of steps you can take to improve your online presence and boost your profits from the web.
Here’s what previous delegates have said about the course:
“Exceeded my expectations without question. A really excellent overview of this whole complex area.”
“Today has opened my eyes and given me a foresight into how… business will be marketed in the future. I had a feeling of being in an early innovator position – very exciting… Simple yet illuminating. Excellent value for money!”
“Fantastic course – can’t wait for the next one. Thoroughly enjoyable and informative day. Great value for money.”
The next course is on 2 June in London and if you book now it will only cost £79.99 + VAT with the early bird discount.
More info on Divadani’s training services can be found on our training page.
