Posts Tagged ‘profit’

In partnership with Business Training Made Simple we launched another brand new online marketing training course last week in the form of a one day workshop on using Google Analytics to increase profits from your website.

The trainer for the day was David Miles from Divadani, ably assisted by Matthew Williams from The Made Simple Group.

We had a good mix of delegates, some of whom were attending a BTMS course for the first time and others who has previously attended one of the other courses on Google AdWords or social media.

A huge amount of material was covered on the day, including:

• why every website owner should be using Analytics
• how to interpret the vast amount of data available in Analytics
• how Analytics and AdWords work together to make a winning team
• how to make your website less like a trampoline and more like fly paper
• ways to reduce abandonment (that’s what the video below is about)
• setting website goals and measuring KPIs
• working with funnels (including multi-channel ones)
• the five ways to increase the profits from your website

We kept the course very lively and interactive and all the delegates got the chance to have aspects of their websites or their Analytics accounts analysed throughout the day.

Everyone gave the course a score of 9/10 or 10/10 with one person commenting afterwards on LinkedIn that:

“David ran a fantastic course on Google analytics which I attended – this man knows what he is talking about – a prince in a sea of charlatans and snake oil salesmen. Listen and learn!”

The great feedback we received means we’re going to be running this course again early in the New Year and making it a regular feature on the BTMS schedule of online marketing workshops.

If you want to find out more or book onto the course, visit the BTMS website.

 

Joanna Parker thought Adwords would be a waste of time until she spoke to Divadani

For many small business owners, the prospect of paying for digital-based marketing and advertising can be, well, daunting. Now that the whole world is online, however, it is more important than ever to boost online presence, which is where Divadani can help.

Joanna Parker, running a professional catering service from Gloucestershire, is an excellent example of just how much the services of Divadani can help boost the online presence of small, medium and large businesses. Like many, Joanna Parker believed that new business would automatically boost once a website was set up, but as she found out, this doesn’t always happen: ‘…I had a website for my catering business that looked very nice but generated me hardly any enquiries because no-one ever found it on Google’.

After getting in touch with Divadani, Joanna Parker agreed to set up a Google AdWords campaign to help boost visitor numbers to the website. This campaign made it so that whenever someone searches for catering in the areas the company covers, Joanna Parker’s website appears on the search results page.

Joanna Parker was delighted to see enquiries rise 300% in a matter of a couple of months, with this new business reflected in the quotes this campaign has generated: ‘…I have given quotes for around £27,000 of new business and have had £2,200 of confirmed orders – all as a result of the AdWords campaign that Divadani set up for me.’ The Google AdWords campaign cost £470, but Joanna Parker has already seen £2,200 of new orders which, in Joanna Parker’s own words, is a total return investment of 468%!

If you think Adwords is a waste of time and money and want to be proved wrong, with similar results to Joanna, get in touch now!

Divadani are internet marketing specialists, offering a wide range of digital marketing solutions to suit each individual client. As well as Google AdWords campaigns, Divadani can help set up other solutions to boost online presence, from creating an all-new website to providing Search Engine Optimised text for an existing website. With experts ready to help, do as Joanna Parker did and waste no more time in boosting your business.

==

photo credit: Dave Dugdale