Posts Tagged ‘Rate of return’

When it comes to digital marketing, there are many different ways to try and reach out to a target market, with two of the most common forms of digital marketing being Adwords and Search Engine Optimisation (or SEO).

Whilst both definitely offer a way to positively boost the online presence of any business, we have come up with 5 reasons as to why Adwords is better than SEO.

1. Firstly, Adwords offers instant results. From the day an Adwords campaign is set up, any business or client can see instant results, whereas it takes time for the use of SEO to kick in and produce results.

2. Again, Adwords offers instantaneous tracking, so you are able to view the results and how well your Adwords campaign is working from the word go. The ease in which you can investigate the effectiveness of Adwords is one of its greatest benefits, offering detailed and precise reports to identify your ROI (return on investment).

3. Any amendments to your Adwords campaign are quick, easy and instant. This means that, should you find your selected Adwords aren’t performing to the standard to which they were expected, you can change them to try some other words and phrases.

4. This leads us onto the next point, which is that it is really easy to see which key words and phrases are or are not working. Whereas with SEO it is more difficult to pin point what is and isn’t working, the Adwords tracking offers precise reports on how your words and phrases are performing.

5. Finally, with Adwords you can set a budget and stick to it. With SEO, there are often other digital marketing strategies and campaigns needed to enhance the results, but with Adwords you can keep on top of the finances. It also means that you never really have to spend more on the Adwords than what they are generating in new business.

Not sure whether Adwords is for you? Drop us a line to david [at] divadani [dot] com and we’ll let you know!