Posts Tagged ‘seminar’

In partnership with Business Training Made Simple we launched another brand new online marketing training course last week in the form of a one day workshop on using Google Analytics to increase profits from your website.

The trainer for the day was David Miles from Divadani, ably assisted by Matthew Williams from The Made Simple Group.

We had a good mix of delegates, some of whom were attending a BTMS course for the first time and others who has previously attended one of the other courses on Google AdWords or social media.

A huge amount of material was covered on the day, including:

• why every website owner should be using Analytics
• how to interpret the vast amount of data available in Analytics
• how Analytics and AdWords work together to make a winning team
• how to make your website less like a trampoline and more like fly paper
• ways to reduce abandonment (that’s what the video below is about)
• setting website goals and measuring KPIs
• working with funnels (including multi-channel ones)
• the five ways to increase the profits from your website

We kept the course very lively and interactive and all the delegates got the chance to have aspects of their websites or their Analytics accounts analysed throughout the day.

Everyone gave the course a score of 9/10 or 10/10 with one person commenting afterwards on LinkedIn that:

“David ran a fantastic course on Google analytics which I attended – this man knows what he is talking about – a prince in a sea of charlatans and snake oil salesmen. Listen and learn!”

The great feedback we received means we’re going to be running this course again early in the New Year and making it a regular feature on the BTMS schedule of online marketing workshops.

If you want to find out more or book onto the course, visit the BTMS website.

 

Last week we ran a full day practical Twitter training course at Business Training Made Simple. This was a hands-on course led by David Miles and aimed at Twitter novices who had either never used Twitter before or who had created an account but then done nothing much with it.

The delegates were encouraged to bring their laptops with them so as we could make sure they left at the end of the day with their Twitter accounts correctly set up. It also meant that during the day they could do practical exercises such as sending tweets,  finding people to follow, learning how to use Twitter search, and getting to grips with third party Twitter tools such as Tweetdeck, Bufferapp, and Hootsuite.

As well as dealing with the basics of how to use Twitter, the course also covered some aspects of Twitter strategy – what to tweet, when to tweet, what not to tweet, etc.

The following day, Michelle Carvill built on this with a day long course at BTMS about how to develop a good Twitter strategy and how to use Twitter effectively to raise the profile of your business and gain new customers. For delegates who wanted to do both courses back to back, there was a special discounted package price available.

This was the first time we’d run these two courses at BTMS and we were delighted with the feedback we received. For example, one delegate from the practical course wrote:

“I came away from the course with a much greater understanding of social media; a fascinating experience which was enhanced by David’s excellent presentational and interpersonal skills.”

Having proved that we have got a course that works and that people find informative, fun, and good value for money, we’re looking forward to announcing some 2012 dates for this course very soon.

If you would like to be told once these dates are published, just leave us a comment below.

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We had a full house for our AdWords training course at Business Training Made Simple last week, with a mix of AdWords newbies and more experienced AdWords users attending to learn how to improve their return on investment from Google AdWords.

It was great to see some familiar faces in the room, such as Alice from Coco Fashion, Jonathan from Wild Stoves, Andrew from Midas Corporate Consulting and Adele from Naked Divorce. And it was particularly nice to finally meet our client Jo Parker who has been getting great results from the AdWords campaign that we set up for her last year.

Throughout the day we covered everything from what AdWords is all about, through to how to select the right keywords, how to write better ads, what Quality Score is and why it is so important, and how to structure an AdWords account.

We also found time to cover some more advanced topics like Ad Extensions and Remarketing, and we had some fun critiquing each others websites as part of a discussion about landing page optimisation.

We’re running this course again on 10 August and there are still a few places left if you want to book a place. If you’re not sure whether you’ll find it beneficial, just check out this video testimonial from one of the people who attended last week’s course.

 

 

If you don’t want to pay someone else to manage your AdWords campaigns for you, another option is to get yourself or a small group of your staff trained in how to setup and manage an AdWords account effectively so as it delivers the maximum level of online sales or enquiries for the lowest possible cost.

At Divadani, that’s just the type of training that we love to help with.

Last week we delivered what we’re rather grandly referring to as our first overseas training course, when I traveled to the Isle of Man to train staff from the Sefton Group on how to use Google AdWords.

The Sefton Group has three hotels on the Isle of Man. The two day training course took place at the Palace Hotel (formerly the Isle of Man Hilton) which has its own casino, health club and even a cinema. There’s also the 4 star Sefton Hotel which has a fantastic (I know because I tried it!) fine dining restaurant, and an airport hotel called the Sefton Express.

During the first day of their AdWords training course, the five delegates (who had varying levels of experience of using AdWords in the past) learnt all the basics of AdWords such as how to choose the right keywords for a successful AdWords campaign, how to write attention grabbing ads, how to structure an AdWords account, and how to improve Quality Score.

On the second day, we covered some of the more advanced techniques that can be used to improve an AdWords account, such as ad extensions, sitelinks, and remarketing. We also covered the importance of having a website that will convert as many visitors as possible into customers. After all, what’s the point in paying to drive traffic to your website if people are going to get confused by it and leave straightaway? That’s like pouring water into a bucket that’s full of holes.

The course was very practical and hands-on and (as you can see in the photo above) the group spent plenty of time working on their AdWords account to identify problems and make the necessary changes to improve the return on investment from AdWords.

And most importantly, as you can see from this video, the delegates all learnt a lot and enjoyed themselves in the process.

 

 

Got a question about how AdWords training could benefit your business? Give us a call on 0845 890 5323 or leave us a comment below.

 

Do you want to get the most out of Google AdWords without it costing you an arm and a leg?

If so, you’ll need to understand:

• how to select keywords that cost pence not pounds
• what to include in your Google ads to make people click through to your site
• when to use negative keywords to avoid throwing money down the drain
• the dangers of broad matching
• the seven essential things to include on every landing page
• how to track and improve your AdWords return on investment

This training course that David Miles is presenting on 18 May will teach you all this and more, and will show you how to get  great results from your pay per click advertising.

Where: Farringdon, London
When: 18 May 2011
Time: 9.00 am to 5.00 pm (full day course includes lunch and refreshments)
Cost: £99 + VAT with early bird offer of £79 + VAT if you book quickly

Master Adwords to ensure you’re not wasting money and learn how to maximise your pay per click advertising to get the results you want.

Click Here to Book Your Place Now!

On the day:

• Review Adwords accounts to see what’s working and what’s not
• Live case studies: hear how others are maximising potential
• Finding the right keywords: our experts share their tactics
• Tracking conversions and measuring return on investment
• Setting up a campaign for maximum impact
• PLUS so much more …tips, hints, tricks and bags of advice

Delivered by industry experts, you’ll come away fully equipped to maximise your Adwords account and get the results you want from your pay per click advertising.

“Since using David my enquiries are up 300% since he did AdWords work for me and my catering business.”
- Jo Parker, www.joannaparker.co.uk

Book your place now!