Posts Tagged ‘tips’
AdWords Tip: Use Win-Win Keywords
If you want to avoid having your fingers burnt and running up a huge advertising bill on Google AdWords in a very short space of time, you need to make sure you don’t bid on keywords that are too broad or too competitive (for example – toner cartridges).
When you use Google AdWords you are taking part in what is basically an auction and, as with any auction, the more bidders there are chasing after top positions for a particular keyword the higher this will push the average cost per click that you have to pay.
That’s one reason why you need to shy away from broad keywords and focus instead on more specific niche terms that your competitors won’t necessarily have thought of using in their AdWords campaigns.
Another good reason to look for less obvious search terms to bid on is because, generally speaking, the more precise someone is when they search for something on Google the more likely it is that they are close to the point of being ready to make a purchase.
So, sticking with the toner cartridges example, someone who searches on Google for “Brother HL-1850 toner cartridge” is probably going to be a warmer potential prospect for you than someone who searches for “toner cartridges”.
By putting some thought into which keywords you bid on, you’ll find you spend less per click and also get a better quality of visitor coming to your website. It’s a win-win!
Learn the secrets Google don’t want you to know about AdWords
Do you want to get the most out of Google AdWords without it costing you an arm and a leg?
If so, you’ll need to understand:
- how to select keywords that cost pence not pounds
- what to include in your Google ads to make people click through to your site
- when to use negative keywords to avoid throwing money down the drain
- the dangers of broad matching
- the seven essential things to include on every landing page
- how to track and improve your AdWords return on investment
This training course that David Miles is presenting on 18 May will teach you all this and more, and will show you how to get great results from your pay per click advertising.
Where: Farringdon, London
When: 18 May 2011
Time: 9.00 am to 5.00 pm (full day course includes lunch and refreshments)
Cost: £99 + VAT with early bird offer of £79 + VAT if you book quickly
Master Adwords to ensure you’re not wasting money and learn how to maximise your pay per click advertising to get the results you want.
Click Here to Book Your Place Now!
On the day:
- Review Adwords accounts to see what’s working and what’s not
- Live case studies: hear how others are maximising potential
- Finding the right keywords: our experts share their tactics
- Tracking conversions and measuring return on investment
- Setting up a campaign for maximum impact
- PLUS so much more …tips, hints, tricks and bags of advice
Delivered by industry experts, you’ll come away fully equipped to maximise your Adwords account and get the results you want from your pay per click advertising.
“Since using David my enquiries are up 300% since he did AdWords work for me and my catering business.”
- Jo Parker, www.joannaparker.co.uk
How can I spend less on Adwords? 3 Tips to Help.
It’s a question we’re asked a lot, and we’re delighted to be able to help our clients to save money and spend less on Adwords while achieving the same or better results. It’s a win win situation all round!
Here are 3 ways you can save money on Adwords without affecting your results.
1) Use negative keywords
Many people don’t realise that their ads are showing up for all sorts of searches that aren’t even related to their products or services.
For example, a dog training company may be bidding on the phrase ‘dog training’ but may also be showing up for ‘free dog training’, ‘dog training tips’, ‘dog training devices’ etc – none of which are going to help them gain clients for their local dog training classes. By ensuring that the words ‘free’, ‘tips’ and any other unrelated words are shown as negative keywords, their ads won’t show for unrelated keyphrases, thus reducing unwanted clicks.
2) Switch off the content network
The default status of an Adwords ad is to be shown not only in searches, but also across the Content Network (sites that use Google ads) as well. While in theory this means that your ad will be shown on related sites, content network traffic is renowned for low conversions, and in most cases you can save money with no negative effect on clickthroughs or conversions by simply switching it off.
3) Increase your Quality Score
Google assigns a Quality Score to your landing pages – the lower your score, the higher cost per click you will pay. By optimising and making the most of your landing pages to increase your Quality Score, you can lower your cost per click and increase your position, all without costing extra money!
These are just 3 of the ways in which we help clients to make the most of their Adwords spend – if you would like a free no obligation Adwords appraisal why not drop us a line on Twitter – @divadaniltd ?
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