468% ROI is the proof of the pudding for AdWords
Joanna Parker, the owner of a catering & events business, had a nice looking website but, like so many websites, it was getting no visitors. And no visitors meant no enquiries from potential new customers.
Joanna approached Divadani for some expert and impartial advice on how best to use her limited marketing budget to start driving traffic to her website so as it could finally become an effective marketing tool for her business.
We discussed what type of clients Jo was keen to attract and carried out an assessment of the market she was operating in and the level of competition from other catering companies in her local area.
Our recommendation was to focus on Google AdWords instead of SEO because AdWords was likely to result in Jo’s site being on page one of Google within a matter of days rather than months and was therefore going to give her a quicker return on investment – an important consideration given the limited funds available.
Divadani set up a well structured and carefully optimised Google AdWords campaign for Jo that ensured she got the maximum number of visitors to her site for the lowest possible cost per click, whilst also making sure that she wasn’t wasting money attracting people who were outside her catchment area.
After the first week, Jo was thrilled to report that the total volume of enquiries coming into her business had increased by over 300%.
Better still, an analysis of the results after the first ten weeks showed that Jo had by then quoted for £27,000 worth of new business as a result of enquiries from her now very busy website and that so far this had led to £2,200 worth of confirmed orders. By this point, the total spend on AdWords clicks was only £470, meaning that Jo’s return on investment was standing at an impressive 468%.