Defining your online marketing strategy

At a recent course we ran on how to do business online, 80% of the delegates confessed that they had no properly planned strategy for their online marketing.

As with so many things in life, and especially in business, if you don't have a proper strategy planned out, your chances of success are slim.

But where do you start? To develop a proper online marketing strategy for your business you'll need to: understand your target market, audit your website to see if it is fit for purpose, evaluate how pay per click advertising and/or SEO can be used to drive traffic to your site, and decide how social media will fit into the mix.

Even if you manage to do all that, you'll still then have the challenge of finding reputable suppliers to provide all these different services - unless you've got the time and inclination to learn all these skills yourself of course.

And once you have found people to implement your strategy for you, how will you keep on top of what's going on and know from one month to the next which parts of your online marketing strategy are working, what sort of return on investment you are getting, and whether there are new ideas you need to test out in the interests of trying to increase the volume of business you get via the web?

Fortunately, help is at hand in the form of Divadani's online marketing consultancy service.

We have three levels of service to help you develop a successful and profitable online marketing strategy for your business:

We can prepare an in-depth online marketing strategy report which sets out what you need to do to promote your business or organisation effectively online

If you do not have the resources in-house to implement our recommendations yourself, we can carry out the work for you or bring in a team of different specialists whose work we can then oversee and project manage on your behalf.

On an ongoing basis we can act as your virtual online marketing director (on a retainer basis), reviewing your online marketing activity with you on a regular basis, helping you evaluate what's going well and what needs to be changed, and ensuring that you are always trying out new ideas (such as smartphone apps or F-commerce) with the aim of trying continuously improving the profits that you get from your digital marketing.

To find out more about how we can help your business succeed in the social media age, why not request a no-obligation chat with us?