Think social media is for kids?
Worried your website is not up to the job?
Need to know how to reach the widest possible audience for the lowest possible cost?
Fusion covers all the things you need to be aware of when marketing a business in the social media age – from Twitter, Facebook and LinkedIn through to Google AdWords, Google Analytics, website design, and even good old-fashioned real-world networking.
To find out more, or to buy the book via Amazon, check out the Fusion website.
At the very least, you should become a fan of the Facebook page for Fusion and follow Fusion on Twitter so as you can receive all the latest tips, news, and info related to this important subject that is transforming the way we do business in the 21st Century.
The development of modern websites, the appearance of social networking sites, and the emergence of pay-per-click as the modern face of advertising, have completely revolutionised the way we all communicate with the world around us.
Fusion will help you understand this new world order, explain why the old rules of marketing and PR are being broken, and present you with innovative and cost effective ways to reach your customers and improve the profitability of your business.
Written with the marketing-phobic in mind
If a) you know you need a website and are wondering how anyone will find it among the millions of other websites; b) you hate the term social networking (or even just networking) and c) you feel the social networking world left you behind many years ago and is now completely incomprehensible – then read this book because a) it is short (and life is too short to be reading books on marketing), b) it is written in plain english and c) it tells you what you need to know simply.
I now have a website, it has people looking at it every day (I know this because I now know what google analytics is and how to check it), I love twitter (it is an amazing source of information and knowledge – much more interesting than the TV) and am getting new business. Suddenly I get it!
A great read, well worth the price
A brilliant read for anyone who is starting out in ‘the new way of marketing’ or even a expert wanting to expand their knowledge further. For me I bought this book to look at increasing my website traffic via PPC, and after reading this book I managed to get 10/10 on Google Adwords Quality Score! Originally only scoring around 5/10.
Even a technoninny can follow this
Fusion is written in a way that is crystal clear and easy to read, yet manages not to be patronising. Avoiding the over-the-top language that peppers so many how-to books, it puts its case perfectly, showing not only WHY we should all be embracing the new media of the 21st century, but also HOW. The simple everyday style is a godsend to those of us who back away from technical manuals filled with jargon, and the step by step instructions mean that even a technoninny like me has a chance of succeeding in the brave new world of the Facebook Generation.
Excellent guide to social media and marketing
David Taylor and David Miles have created a brilliant, concise, and accessible guide to the benefits and pitfalls of social media and marketing. The book is easy (and enjoyable) to read, and invaluable when planning a strategy for your marketing going forward. Highly recommended!
An essential guide to new media and marketing
This is a first class book that provides the reader with essential guidance through the maze that is the increasingly important world of social media and how this can be “fused” with more traditional marketing techniques. The authors are experts with a deft touch, able to explain in simple terms just how important social and online media have become – from Twitter through LinkedIn and all points in between – and how you can use them to advantage in your business. If your business wants to get noticed online through effective use of new social media, then I strongly recommend that you buy and read this invaluable book.
A no nonsense approach to understanding the power of Social Media
I really liked the straightforward approach. No attempt is made by the authors to hide behind `Jargon’ or `Science’ – they tell it how it is. This means that the reader can instantly assess, how the many ideas the authors cover, could be applied to their business or organisation. Each chapter has action points, to also help you achieve this.