One of the things we show people on our AdWords training courses is how to set up an AdWords campaign from scratch. On the course we ran on Friday last week I was asked if I could put together a brief set of instructions that summed up what I’d demonstrated to the delegates during that part of the course. So, I thought I’d turn it into a blog in case it was useful for a wider audience.
For this example I’m going to keep things nice and simple and pretend that I run a pet shop in Brentwood and that I want to bid on two search terms (“Brentwood pet shop” and “pet shop Brentwood”), each of which I’ll set up in all three keyword match types (broad, phrase, and exact) – giving me six keywords in total.
Here’s how it’s done (you can click on any of the screenshots to view them full size):
1. The first step is to log into your AdWords account, click on the Campaigns tab. Then click the New Campaign button and choose the Search Network Only option as shown here:
2. Then give your campaign a name and select the “All features” option on the right of the screen:
3. Scroll down and enter your default bid (the maximum cost per click that you want to pay) and also your maximum daily budget:
4. Click the Save and Continue button.
5. On the next screen, enter a name for your ad group. And then enter the text of your ad, along with the display URL and destination URL – as shown here:
6. Scroll down and enter your six keywords (two basic keywords with three match types for each one):
7. Finally, click the Save button at the bottom of the page, and that’s it – job done!