Although Divadani is a specialist AdWords agency and we think AdWords is the best thing since sliced bread, we know that there is more to marketing your business online than simply having a good AdWords account.
PPC advertising is just one part of the online marketing mix and so we make sure we are fully aware of what else is out there that could be of benefit to our AdWords clients. And we have built up relationships with specialist partners who we can bring on board to help you with these other aspects of your digital marketing if required.
Of course, the more different online marketing channels you are using, the more important it becomes to know how each one is performing. That’s why we are strong believers in the power of web analytics and why are pleased to be able to offer Google Analytics training as one of our services too.
All of this means that as well as Google AdWords you can come to us for expert advice on any or all of the following:
Every website should have an analytics tool such as Google Analytics installed on it and every business owner or marketing manager should know how to use and interpret the data available from Analytics.
We run regular Google Analytics training courses where we look at how to use Google Analytics to see what aspects of your online marketing are working well and which bits need some attention. That way, you can improve the return that you get from your marketing investment.
Alternatively, you can simply get us to set up Analytics for you so that it meets the needs of your business and let us configure easy to use dashboards and automated reports so as you always have the information you need at your fingertips.
For more information, please contact us.
Do you think social media is just a fad and not something that has any relevance for a business like yours?
Have a look at this video and then read on:
It’s a bit of an eye-opener, isn’t it?
Like it or not, social media is here to stay, and if you’re not embracing it your competitors will be.
As we discuss in more detail in Fusion, there are four main ways that social media can boost your business:
- It is a great (free) way to drive traffic to your website
- It allows you to build brand awareness in a way that could previously be done only with expensive advertising and PR campaigns
- It can improve your position in search engine results
- It can act as a standalone sales tool
If you’d like to find out more about how social media could help your business, or if you are struggling to find time to update your blog or keep on top of Facebook, Twitter, YouTube, and LinkedIn just give us a shout.
The social media consultants we work with can help with everything from social media training courses, setting up your accounts on the various social networks, or managing your social media campaigns for you on a day to day basis.
There are dozens of search engines, but the big one is Google and most organisations are looking to get into the top of the Google rankings when people search for their product or service.
Search engine optimisation (SEO) structures your website so that Google ranks it highly for the words that people type in when they’re looking for what you’re offering.
Working out what words people are searching on is half the work – making sure that your website matches those terms is the other half – and staying on top of a constantly changing audience demand is the ongoing challenge!
SEO can be a tough job and it isn’t necessarily the right choice for every business. If you are not sure whether SEO or PPC advertising (such as AdWords) is best for you, or if you want to find out whether there is scope to use a combination of the two strategies, then we can give you the advice you need to make a informed decision.
If you decide to go ahead with SEO, we’ll help you find a reputable company to handle the work for you and can be on hand throughout the process to help you interpret the results you’re getting and deal with any queries that may crop up as you go along. For more information please contact us and we will be happy to talk everything through with you.
Most of us are strongly visual and the look of a website will attract us – or not. You know that when you look at a website yourself you make an instant decision about whether it looks good or not.
If people don’t like the look of your site, or if they get confused by the layout and can’t quickly find what they are looking for, they’ll leave – and you don’t get their business!
We don’t design websites, but we know what works and what doesn’t when it comes to web design. So we will liaise with you and your web designer to ensure that your website is pleasing to the eye, easy to navigate, has clear calls to action, and keeps people interested. That means it has more chance of getting you business and giving you a return on your investment.
If you already have a web designer, that’s great. But if you don’t we can introduce you to one of our chosen and trusted website design partners. You can then work with us to establish a proper website brief, so as your designers will know exactly what you want to achieve, what you like, and what you don’t like. You’ll get knowledgeable and clear advice and then you can just leave the rest to the experts – no stress and no hassle!
There’s no point in investing in a web site if it doesn’t make money, so the focus is to create your site so it’s profitable! If you want it to be really profitable we can advise on appropriate SEO services or pay-per-click advertising options such as AdWords.
If you work with one of our approved designers, your site will be built to ensure minimal ongoing maintenance, and you won’t be tied into an expensive support contract. When you need help it will be just a phone call or email away and you can choose how much or how little assistance you need from us when it comes to buying your domain name and hosting your site.
Get your website design project started now and discover what your web presence can do to improve your business.
If you’ve invested in a great web design, Google AdWords, or search engine optimisation it can be very frustrating, not to mention costly, if people arrive on your website, take one look and leave again.
This high ‘bounce’ rate is usually because they can’t see quickly that your site has what they’re looking for. That’s usually to do with not having the right headlines and enough information easily available to keep them reading.
The longer people stay on your site, the higher the chance of them taking action and getting in touch or making a purchase. A good design is part of the means to keep people looking, highly reader-focused copy is the other part of the equation.
For most people writing about their own businesses is really tough – your passion for your business overflows. The problem is that your website visitor probably doesn’t need to know all the things you want to tell them! We’ll help you find a good copywriter who will use the key pieces of information the reader wants and present them in a way that engages the reader.
Weak copy will lose you sales – find out more about web copywriting now.