Google Analytics is not just for geeks and nerds. It’s for anyone who wants to measure the effectiveness of their online marketing and increase the return on investment that they get from their website.
If it’s important to you that your website generates as many sales or new business leads as possible, or if you’re investing time and money in Google AdWords, SEO, or social media, then it’s vital that you understand how to use Google Analytics to find out what’s working and what isn’t.
As the famous saying should perhaps now go: “Half the money I spend on advertising is wasted – and with Google Analytics I can find out which half it is“.
Our Google Analytics trainer, David Miles, can run a bespoke Analytics training course at your own premises or you can attend one of the regular public Google Analytics courses that David runs in central London.
In just one day you’ll learn about:
What all those different graphs and reports mean and which ones are useful for your business.
How to set up and run automated experiments that will mean you get more sales or enquiries from your website.
Increasing Repeat Visits
How to get more people coming back to your site so they are more likely to buy from you.
What they are and how you can use them to find out which types of visitors are most profitable for you.
Reducing Bounce Rates
How to measure and increase the stickiness of your web pages so visitors stay with you longer and are more likely to become customers.
Do mobile phone users find your site easy to use and how can you tap into the booming mobile market.
Search Engine Optimisation
Are your SEO efforts paying off or are you attracting the wrong kind of traffic from search engines.
Do people find your email newsletters interesting and is your email marketing driving sales or enquiries via your website.
Find out if all that time you’re investing in social networking is worthwhile and whether social media is driving high quality visitors to your website.
Do people enter and exit your site where you think they ought to? If not, Analytics can help you keep people on the right path.
Why people give up before they’ve completed a purchase or filled in an enquiry form, and how you can stop this happening.
Conversion Rate Optimisation
Simple changes you can make to your website to massively increase the number of sales or enquiries it generates for you.
Goals and Key Performance Indicators
Setting goals for your website and building Analytics dashboards to let you see your important KPIs at a glance.
How to apply human insight and deduction to your Analytics data so as you know what to do to make your website more profitable.